Powerful Messaging: Instant recognition of the Cut Carbon Champion label sets companies and their products apart and offers a powerful tool coupled with strategic marketing. Cut Carbon Champion supports both company and product differentiation from competitive non-participants of the Cut Carbon Champion rating scheme.

Elevated Brand Equity: Cut Carbon Champion generates positive perceptions of being sustainably driven, ethically committed, environmentally pro-active and occupying a brand position of market leadership.

Topical Relevance: Cut Carbon Champion is globally and domestically ‘current’. A sign of the times, which carries with it a mark of urgency.

Big News: Nearly all major media vehicles are reporting news daily on carbon reduction initiatives. This inadvertently promotes Cut Carbon Champion to the broadest market and promotes brand reinforcement for Cut Carbon Champion rating label participants.

Limitless Public Relations (PR): Opportunities for individual products, product categories and the companies that make them, to promote Cut Carbon Champion milestones.                         
These are heralded in the form of star ratings increase. From launch to achieving gold as a ‘Category Winner’, Cut Carbon Champion delivers unique PR campaign messaging.

A Mark of Security: Cut Carbon Champion stands for reliability, built on scientific fact.               
Cut Carbon Champion’s proven use of internationally recognised embedded carbon analysis, gives consumers unrivalled methodology they can trust (g product/kgC02e).

Politically aligned: Cut Carbon Champion supports Australia’s current Federal and State Government policies and goals, on reducing carbon emissions within set time lines to reduce global warming.  It sets the stage for developing Carbon Boarder Adjustment Mechanisms with Government.  Cut Carbon Champion rating label participants will carry the kudos of not just caring, but positively performing as companies in the public forum.

Iconic: Innovative and informative, the Cut Carbon Champion rating label has been designed to herald the various stages of progression, in carbon emission reduction by its participants. The use of stars as a recognised performance symbol in Australia, is integrated with a powerful arrowhead infographic, symbolising carbon reduction. Strong type font and distinctive bright colours combine with the the call to action. The design can be applied to small and large packaging, websites, digital marketing and social media platforms, sales display, flags and banners, signage, stationery, transport vehicles and more.

Unique: Cut Carbon Champion, and Australian first. Currently there are no logos, marks, labels or stamps to represent product comparative embodied carbon emission reduction in Australia. The success and acceptance of other energy rating schemes, supports the Cut Carbon Champion use of star ratings as a recognized measure in Australia.